Project by Manchester creative agency The Neighbourhood. 

We cut hundreds of cut acrylic letters for this special Christmas campaign. 

"The ambition was to draw attention to our wonderful building with something physical that would truly stand out in the Northern Quarter. Our idea was to erect a giant rooftop billboard to display Mancunians’ dream Christmas gift ideas and kickstart a creative campaign to highlight the idea of giving at this time of year." The Neighbourhood.